A keynote on artificial intelligence for tourism, hospitality, travel and the restaurant industry. Romain Rissoan shows how AI personalises the guest experience, optimises revenue and relieves pressure on teams — without losing the essence of genuine hospitality.
Increasingly personalised guest expectations, fragmented distribution across channels and platforms, chronic seasonal staffing pressures: tourism, hospitality and the restaurant sector are striving to delight guests while improving operational efficiency. Artificial intelligence addresses both at once — it personalises and streamlines the traveller's experience while supporting teams that are often under strain, without ever having to choose between performance and quality of welcome.
This AI keynote dedicated to tourism illustrates concrete use cases with real examples: stay personalisation, augmented concierge and guest support, revenue management, multilingual content. Romain Rissoan approaches these topics without setting technology against hospitality — on the contrary, he shows how AI can reinforce that extra attention and human touch that defines a truly outstanding establishment.
The talk is designed for leadership, marketing teams and front-of-house staff alike. The goal is to offer an inspiring yet grounded vision: showing how AI enhances the guest experience at every stage — from booking through to stay — while giving teams back the time for what matters most: the relationship and the welcome, the beating heart of true hospitality.
Use cases spanning the full journey from booking to stay.
Drawing on guest profiles, booking history and stated preferences, AI tailors offers, recommendations and services throughout the stay. Travellers feel recognised and valued, upsell opportunities increase, and the property transforms a standard transaction into a memorable experience that drives loyalty and word-of-mouth. Personalisation at scale, delivered seamlessly and consistently for every guest.
Conversational assistants respond around the clock and in multiple languages to guest requests: information, reservations, local recommendations, unexpected situations. Guests receive an immediate response at any hour, language barriers dissolve, and front-of-house teams are freed from repetitive queries to focus on high-value guest interactions where human warmth makes all the difference.
AI optimises pricing and occupancy through predictive analysis of demand, seasonality, events and competitive data. Properties set the right rate at the right moment, maximise revenue per available room, and make pricing decisions based on insight rather than instinct — critical in a market where every occupancy point counts and margins are tight.
Generative AI produces descriptions, offers, responses to guest reviews and marketing communications in multiple languages, quickly and consistently. Properties enhance their online presence, reply to every review to protect their e-reputation, and speak to an international audience without deploying significant language resources or relying on costly external translation services.
By handling part of the administrative workload, scheduling and repetitive tasks, AI refocuses teams on what genuinely matters: welcoming and connecting with guests. In a sector defined by staffing pressures and high turnover, giving time back to teams improves service quality and makes hospitality roles more attractive and sustainable for the people who fill them.
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